Assignment 3: Competitive Analysis
The Competitive/ Benchmark analysis is a review of competitor/comparator Web sites. In this case, you will review other competitor and comparator Web sites that probably have similar business objectives to your clients. You will select at least three sites to review.
Examine the sites by looking at the use of brand, content, navigation, functionality, visual design and use of technology to convey message. Per class slides, gather comparison data about the Web sites, then analyze your findings, identifying key content and functionality. Take screen shots of key pages and indicate areas that illustrate the points in your analysis. Turn in the data spreadsheet, your findings and recommendations.
Our completed competitive analysis document is available for download in PDF and Powerpoint formats.
